They asked Harman Kardon, makers of home audio, wanted us to differentiate them from all the other "black boxes" on the market in a way that was relevant and meaningful.

We answered with a distinctive print campaign that made Harman Kardon synonymous not only with great audio products but with a relevant listening experience even the most passionate audiophiles can embrace.

This happened HK audio component sales during the three years of our campaign grew by an average of 6.8% annually.