Surprise
Since 1987, we've being trying to surprise a few people. For a smallish agency, we've been lucky enough to have worked for a number of big brands (see client list). They've let us fill their conference rooms with ideas, which really surprises them. They're also surprised to find that so many of us have been here at Perich for more than a decade. Rare, in this day and age, for this
or any industry.