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- What's going on? We do a complete stem-to-stern analysis of your category. We pore over research and the trade pubs. We visit stores and examine competitors' advertising and spending levels. We dissect their websites. We talk to staff, customers, prospects, retailers. As well as the rivals.
- What do people think? We ask your most important audiences how they feel about the brand. What do they like and dislike? What messages are they getting? Which ones are falling on deaf ears? What really matters to them?
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- What's the rallying cry? This is the Holy Grail. Also called a tagline. What's the simplest possible expression of what your brand is all about?
- How will you engage the world? We will propose a comprehensive branding and marketing strategy specifically focused on the behavioral and perceptual challenge(s) we identify in step one. It will include a communications strategy for reaching and engaging your various audiences; and creative concepts for delivering your most compelling messages with maximum impact.
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