BoAA asked for a distinctive brand identity that would capture both their small-bank, community-minded spirit and big-bank product offerings. Our lime green “Bank of Ann Arbor helps” campaign accommodates virtually any pertinent retail or commercial message. Since the campaign's launch in April 2006, the bank has been consistently profitable, and one of Michigan's only banks to remain profitable through 2009 and 2010, two of the most challenging years economically in the state's history.