Grand Hotel on Mackinac Island, Michigan opened in 1887. They just don't make 'em like that anymore, but time was passing the hotel's marketing by, as more and more people went online to research hotels and make reservations. In addition to steady newspaper advertising, our online campaign has helped extend the hotel's streak of 90%-occupied seasons to more than 10, and click-throughs on their website (which we designed) have increased by 30%.